Every year since 1988, the Swedish Trade Federation (Svensk Handel) selects a particular gift that they deem to be the "Christmas present of the year" in Sweden. Their selection is based on an analysis of both consumer purchase patterns as well as a general impression of the zeitgeist.
The Christmas present of the year in 2022 is...home-knitted clothing! Taking into account the economic recession that has hit consumers globally, a tragic war in Europe, and increasing energy and heating prices, the Swedish Trade Federation has looked to the timeless, practical, and personal gift of something knitted by hand. They say; "In a time of figurative and literal cold, as a result of unrest in the world, the Year's Christmas Gift 2022 represents a warm hug in product form to give to loved ones."
So take a browse around the store, and pick out your favorite yarns to create that personal and warm gift for the people you care most about!